It all started with a couple of “Frozen Custard” stands on the Boardwalk opened by a local milkman in 1953.
That milkman soon guided his family into a business enterprise that now runs 20 different Boardwalk food service locations, is the largest supplier of food and beverages on the Boardwalk and is the second largest employer in the park.
Whiting’s Foods’ continued success is based on several factors from family dedication to customer service.
When Ted Whiting, Jr. started his business, there was no question it would become a family partnership. All eight of his children became involved in one way or another. Today, three of those children – Ken, Ron, and Margie – share the management responsibilities (Ted Jr. is now deceased) In addition, over 20 of Ted Jr.’s grandchildren have or are currently working at Whiting’s.
“I think it’s safe to say that Whiting’s will remain a family operation for some time,” notes Ken Whiting.
That family element extends to employees as well. Ken Whiting says they work very hard to provide jobs for local youth that allow them to become involved in the company. Company managers also work closely with employees to help them schedule their work around school, sports, and other activities.
Keeping the employees happy then translates to quality customer service – one of Whiting’s main missions. The emphasis on customer service combined with keeping up-to-speed with food industry trends, says Whiting, are the keys to their success.
“Our relationships with people are very important to us,” stressed Ken. “Whether it’s our employees, customers, suppliers, or other concessionaires, making those relationships work for everyone keeps us moving ahead.”
From pizza restaurants to the popular Dippin’ Dots and Funnel Cakes stands, Whiting’s Foods continues to provide both tasty treats and quality service — a service from one dedicated family to the thousands of others that visit the Boardwalk every year.
We also operate beyond the Santa Cruz Beach Boardwalk. Please read the additional ways you can connect with us.
Beyond the Boardwalk
Whiting’s Warriors at the Santa Cruz Warriors Arena:
We proudly serve the Santa Cruz Warriors Arena. Check out the team on their site: www.SantaCruzBasketball.com
Whiting’s on Wheels (WOW)
Whiting’s on Wheels provides Dippin’ Dots and Slush Puppie to fairs and festivals. More details
Introducing Slush Puppie Mix-It-Up Self Serve Slush
- Exceeding sales expectations and creating incremental sales.
- A crowd favorite.
- Customers love the concept, concession appearance and… the experience.
- Self Serve Sells!
- Refill adds value!
- Innovative cooling system to maximize capacity and product quality.
- Slush Puppie #1 worldwide brand of slush!
- Known for flavor variety and quality.
Be one of the first to offer the Slush Puppie Mix-I- Up Self Serve Slush concession at your amusement or theme park, water park, zoo, or attraction fair, festival and special event.
For more information contact Ken Whiting at (831) 423-1890 ext 3231 or email him at: firstname.lastname@example.org